When you hear the name Dick Cepek, you immediately think of off-road adventure.
Dick Cepek was an avid outdoorsman who enjoyed hunting, fishing and all types of outdoor activities. Once he moved out West, exploring the Southwestern desert regions through off-roading was his passion. His passion soon grew into a business, and eventually became a popular aftermarket off-road accessory company. At the time, Dick Cepek products included tires, lights, and suspension products as well has his trademark “Baja Proven” camping supplies many types of vehicles including ATVs.
The Baja Proven Product Line
In 1963 Dick Cepek and his family set out with the Washburn family for the ultimate off-road tire test – to drive the length of the Baja peninsula totaling 1000 miles. Dick was so impressed with the tires that he coined the phrase “Baja Proven” – considering this run to be the ultimate tire test.
Dick went back to the peninsula in 1966 with his friend Ed Pearlman to tackle the trail once again. This was the year of the first official Baja 1000, and Dick and Ed proudly finished in second place.
Not long after. Dick opened the doors to his first off-road retail shop in 1967. He sold a wide variety of off-road tires and wheels, and offered every off-road accessory he could find. From jacks that would work in soft sand and desert survival books, to tents, auxiliary lights and other accessories required for successful trip through the desert.
Becoming an International Brand
After four years, Dick Cepek, Inc. became an international retailer selling products to South Africa, New Zealand, Italy and the Middle East. Two years later he started a wholesale division to distribute products to other international retailers – a huge and immediate success.
Shortly after launching the wholesale division, he opened the doors to the second retail location in El Cajon, Calif. The rest, as they say, is history. He opened multiple stores in the Southwest region of the U.S. and in 1988 opened a retail store in Japan.
Dick Cepek continued to develop his own branded tires with the emphasis on performance and quality. He was an innovator. His first branded tire was the Gumbo Mudder. He also developed an aramid wrapped tire design in the early 1980’s called the Dick Cepek Radial X-C – developed for increased sidewall protection. He also led the industry in the development of auxiliary off-road lighting including spot and fog lights.
Dick Cepek Today
The Dick Cepek brand authentically represents this same spirit with the high-quality, reliable tire and wheel products we make. We are dedicated to providing the best products available for truck, Jeep, SUV and 4×4 owners who enjoy the great outdoors and a lifetime of adventure.
Dick Cepek Tires & Wheels offers a full line of tires, wheels, accessories and apparel. Our products are made to last and carry generous warranties. We also recently announced a generous consumer reward program. Explore our site, or download our catalog.